The Foundry expands market footprint with acquisition of Made With Mischief

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The Foundry, provider of award-winning creative software used globally by leading artists and designers, expanded its market reach while simultaneously bolstering the strength of its technology by acquiring Made With Mischief. Its flagship product, Mischief, a pen-based sketching application for Mac and Windows, blends sophisticated underlying technology with an elegant, clean interface. This makes it easy for creative people to explore, create and share art in a digital format on a truly infinite canvas while preserving the emotional experience of the physical. Under the terms of the private deal, Made With Mischief, founded by Sarah Frisken, will become a wholly owned subsidiary of The Foundry. The company will be headquartered in Boston, with team members located in Boston, London and Shanghai.

The Foundry Bill-CollisMade With Mischief brings both immediate and long-term value to The Foundry. First, this allows us to enter a new market, with an offering that’s both powerful and simple to use, ideal for professionals and creative hobbyists alike. Second, Mischief uses a powerful new technology that has massive potential to impact future creative solutions. As we work with Sarah and her team to enhance the current Mischief platform, we’ll identify applications for our design, visual effects and gaming customers as well.” Bill Collis, chief executive officer of The Foundry.

 

Made with Mischief Sarah F. FriskenThe Foundry has a proven record of taking exciting, innovative concepts and commercializing them for a broader market. By becoming a part of The Foundry, we now have the ability to grow our team, to be more responsive to our users, and to further our vision. I’m also very excited about the addition to the team of Chris Cheung, who will head our product agenda. Chris has invaluable experience in building a large and loyal following in the artistic and design communities so we’re very happy to have him on board. With our talent and technology, we will create new and exciting products that in turn create new possibilities and experiences for our customers.” Sarah Frisken, Made with Mischief

In the new organization, Frisken will become chief scientist, allowing her to explore the convergence of technology and art in future innovations. She will work closely with Cheung to drive the conceptualization, development and commercialization of digital artistic solutions. Christopher Kenessey, chief sales and marketing officer for The Foundry, will assume the position of president of Made With Mischief. In his new dual role, Kenessey’s executive leadership will drive adoption of Mischief among a broader market while also identifying development opportunities through technology crossover.

Users can purchase the full version of Mischief on the Mac App Store & the Mischief online store for $25 USD. The full version of Mischief includes a full color panel with customizable color swatches, customizable brushes and Hotkeys, and a selection of background papers and colors, all on Mischief’s infinite canvas.

To encourage new users to play with Mischief, the company will offer Mischief-Free, a new limited-feature edition that is completely free of charge. Mischief-Free includes basic brushes, colors and a full infinite canvas experience. It is ideal for young artists, enthusiasts and anyone with a graphics tablet.

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