Avid Everywhere, even with Apple and Adobe editing solutions

Louis Hernandez Jr, CEO of Avid
Louis Hernandez Jr, President and CEO of Avid @ IBC 2015

Avid today announced the 11 of september 2015 that Interplay | MAM asset management and Avid ISIS shared storage systems powered by the Avid MediaCentral Platform, now support a wide range of third-party video editing systems, including Adobe Premier Pro and Apple Final Cut Pro, enabling editors to choose the editing applications which best suits their experience. By uniting editing workflows under an industry-leading Avid media asset management system, editors can easily manage any type of asset, automate non-creative production tasks, and reduce operational costs throughout the production process.

Avid Dana“Now, editors using third-party non-linear editing systems including Final Cut Pro, Premiere Pro, and EDIUS can benefit from the flexibility, efficiency, and enhanced collaboration that Avid media management and shared storage systems provide.”

Dana Ruzicka, Vice President and Chief Product Officer at Avid

Editors can now eliminate complex configuration or performance compatibility issues when mixing Adobe Premiere Pro CC, Apple Final Cut Pro, Grass Valley EDIUS Workgroup 8, and other editorial applications on the same ISIS system. This seamless integration builds on the support for Premiere Pro CC introduced earlier this year, and allows even more editors to benefit from the performance, scalability, and capacity of the industry’s leading shared storage solution.

A new CTO and CMO in Town !

Avid CTO Rashid Desai
Rashid Desai, Avid Senior Vice President and Chief Technology Officer.

Avid announced today that software development veteran Rashid Desai has been named Senior Vice President and Chief Technology Officer. As key member of Avid’s Executive Leadership Team, Desai will tap into more than 20 years of experience to further execute the company’s strategic vision, Avid Everywhere.

Desai completes Avid’s Executive Leadership Team with the recent appointments of Warner Bros. alum and technology leader Kyle Kim-Hays as Chief Marketing Officer; and former Orad executive Ilan Sidi as the Vice President of Human Resources.

Louis Hernandez Jr, President and CEO of Avid, Kyle Kim-Hays, Chief Marketing Officer and Dana Ruzicka, Vice President and Chief Product Officer.

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